Ethnic brands not only create beautiful and stylish clothing but also serve as a bridge between the past and present, preserving and transmitting unique traditions and histories to the modern generation. We're sharing a collection of unique brands from Central Asia whose works will inspire you.
Kazakhstan
Aida KaumeNOVA, @aida_kaumenova_fashion
A Kazakhstani brand that has been showcasing clothing infused with Kazakh culture for over 16 years. Their collections include jackets, dresses, headwear, and 'chapans' featuring original prints and patterns. The primary focus is on high quality and the use of natural fabrics.
KazakhYuvelir, @kazakhyuvelir_official
Preserving traditions, the brand crafts jewelry from gold and silver, incorporating precious and semi-precious gemstone inlays. Each piece is a unique creation, connecting cultural heritage and individuality
august, @avgvst.kz
A Kazakhstani clothing brand in ethnic style. The collection features stylish and unique items, such as vests, caps, trousers, and jackets adorned with national ornaments.
Tamyr, @tamyr.taq
They create incredibly beautiful 'chapans' here that you can wear in your everyday life as outerwear. Traditions, style, and comfort – that's what the Tamyr brand is all about.
QURAQ KORPE, @kurak_korpe
Modern designer clothing and textiles in ethnic style. The brand has been on the market for over 10 years. Here you'll find beautiful dresses and practical 'chapans,' including options for men.
ROX, @weareroxwear
This is a brand for those who are not afraid to stand out from the crowd. Bold, unconventional clothing designs that will leave no one indifferent.
Kaidarova, @kaidarova.ethnic
A brand whose signature print 'Mahabbat' is known to all fashion enthusiasts in Kazakhstan. In addition to clothing, you can find ceramic jewelry in ethnic style here.
Kyrgyzstan
QOORCHAQ, @qoorchaq
Qoorchaq showcases the beauty of the nomadic cultures of Central Asia, blending historical heritage with innovative technologies and modern design. In their collection, you'll discover unique bombers, elegant corsets, and exquisite dresses.
Ottoman, @ottoman.kg
A jewelry brand in ethnic style has been officially present in the market of Kyrgyzstan for eight years. Their creations are intended to bring beauty into the lives of Kyrgyz girls and women
SHERDEN.KG, @sherden.kg
A fresh perspective on traditional style. Beautiful designer women's and men's clothing and accessories.
Asyljan, @asyljan_official.kg
Elegant designer clothing and accessories in ethnic style.
Uzbekistan
Suraya Collection, @suraya.collection
At Suraya Collection, you will discover stylish clothing made from handwoven silk, dyed using traditional techniques. The collection also features trousers and dresses with original designs.
Lali Fashion, @lalifashion
Lali Fashion is a brand offering unique outfits with unconventional designs. Their collections reflect a wealth of design and attention to detail
PiFi, @pi_fi_official
PiFi is a brand of exclusive designer clothing offering a wide range of stylish items for both men and women. In the PiFi collection, you will find unique 'chapans,' T-shirts, and dresses with original designs that emphasize your individuality and style.
Fratelli Casa, @fratellicasa_uz
Here, you can find modern clothing with patterns of ikat, suzani, adras, and tubeteika.
ANOR, @anorcouture
Designer Dilnoza Umirzakova creates beautiful women's clothing with elements of Uzbek traditional style.
Suzani by Kasimbaeva, @suzani_kasimbaeva
Madina Kasymbaeva is a master of national Uzbek embroidery. Through her work, she revives the relevance of the ancient art of the traditional Tashkent school, recreating the techniques of creating suzani.
AzucarMoreno, @azukar_moreno_
The founder of the clothing brand creates garments for women that will make them happy. Here, you will find not only style but also vibrant fabrics and bold looks. For those who love to be in the spotlight.
Mursak Boutique, @mursak.boutique
Designer pieces are created as unique items. The clothing stands out with its cut, tailoring, and proper traditional design."
Tajikistan
ZHIWJ, @_zhiwj_
A unique Tajik brand of ethnic clothing offering a wide range from dresses to stylish trenches designed for both women and men.
Sattorovkhurshed collection, @sattorovkhurshed
Outfits from this fashion house are the pride of Tajik culture. They not only look beautiful and elegant but also preserve the traditions of the past.
GoolyNoor, @goolynoor
A modern touch of ethnicity. Each item is meticulously crafted to accentuate your individuality. Beautiful jewelry, unique 'chapans,' and stylish bags.
